Sunday, 8 January 2017

Chinese mobile brands grown at expense of Samsung in India

Samsung, the single most popular smartphone brand in India, commanded a roughly 30 percent market share just over a year ago. That slipped to 21 percent in November, according to tech research firm Counterpoint, the last month for which data is available.

As per this Economic Times report, Oppo, Vivo and Gionee together gained significant market share at the cost of incumbents on back of an aggressive retail and marketing strategy. The three Chinese brands, which have emerged as trade favourites due to a margin payout that's 5-6% more than what the other mainstream brands offer and higher payment for display space and branding — have made rapid inroads into the smallest of neighbourhood stores where Samsung and Indian brands used to rule the charts. The moves have started to show results. As per this Reuters reportthanks to low cost, improved technology and an advertising blitz - Chinese brands like Oppo, Lenovo, OnePlus, Gionee and Xiaomi took a combined share of over 50 percent, compared to just 19 percent a year ago.

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